ANALISIS PERUMUSAN STRATEGI BISNIS JASA OCEAN FREIGHT FORWARDING PADA PT. YUSEN LOGISTICS INDONESIA DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Authors

  • Fauzi Fauzi Institut Transportasi dan Logistik Trisakti

DOI:

https://doi.org/10.55606/optimal.v3i1.977

Keywords:

Freight Forwarding, Strategi Bisnis, Quantitative Strategic Planning Matrix (QSPM).

Abstract

  1. Yusen Logistics Indonesia adalah salah satu perusahaan freight forwarding global asal Jepang yang beroperasi di Indonesia. Selama periode 2018 – 2020, volume ekspor dan impor via laut (ocean freight) yang ditangani oleh PT. Yusen Logistics Indonesia cenderung turun. Sehingga PT. Yusen Logistics Indonesia perlu menyusun strategi bisnisnya agar tetap bersaing dan dapat beradaptasi mengikuti perkembangan industri freight forwarding. Salah satu metode perumusan strategi bisnis yang dapat digunakan ialah analisis faktor internal dan eksternal dengan pendekatan Quantitative Strategic Planning Matrix (QSPM). Berdasarkan hasil penelitian, alternatif strategi terbaik yang dapat diterapkan oleh PT. Yusen Logistics Indonesia berdasarkan perhitungan dengan analisis QSPM adalah Product Development Strategy (PDS), yaitu dengan nilai TAS 6,383. Kemudian prioritas kedua yaitu Market Development Strategy (MDS) dengan nilai TAS 5,881, prioritas ketiga yaitu Market Penetration Strategy (MPS) dengan nilai TAS 5,357. Kemudian alternatif strategi terakhir yaitu Integrative Strategy (IS) nilai TAS 5,022.

 

 

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Published

2023-01-16

How to Cite

Fauzi Fauzi. (2023). ANALISIS PERUMUSAN STRATEGI BISNIS JASA OCEAN FREIGHT FORWARDING PADA PT. YUSEN LOGISTICS INDONESIA DENGAN PENDEKATAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM). OPTIMAL Jurnal Ekonomi Dan Manajemen, 3(1), 228–253. https://doi.org/10.55606/optimal.v3i1.977