Sosialisasi Strategi Digital Branding Melalui Website Spesifik Pada Produk UMKM Kecamatan Sidayu Kabupten Gresik

Authors

  • Ma’had Wicaksono Universitas Muhammadiyah Gresik, Indonesia
  • Andrianto Gusti Pradana Universitas Muhammadiyah Gresik
  • Nur Khofifatur Rohma Universitas Muhammadiyah Gresik
  • Alfin Farhan Ayoga Universitas Muhammadiyah Makassar

DOI:

https://doi.org/10.55606/kreatif.v3i3.2112

Keywords:

MSME, Creative Content, Social Media

Abstract

training for creating creative content and social media with the object of service aimed at MSME business actors who are members of the Sidayu sub-district MSME association located in Mriyunan Village, Sidayu District, Gresik Regency. This community service is a form of campus participation, especially the Muhammadiyah Gresik Industrial Engineering department, in increasing the capabilities of local resources, namely MSME businesses. The purpose of Community Service itself is to increase insight and knowledge for MSME actors so that the products produced can be well documented and can be recognized by many people through interesting content and social media. So that it is hoped that in the future it can make a positive contribution through increasing selling prices and product competitiveness

References

Sudati Nur Sarifah,dkk.UMKM Sebagai Pilar Membangun Ekonomi Bangsa. Jurnal REP (Riset Ekonomi Pembangunan). Vol 4 Nomor 2 Tahun 2019 (137-146)

Suyadi,dkk. Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bengkalis-Riau. Jurnal Ekonomi KIAT. Vol 29 Nomor 1 Juni 2018. E-ISSN:2597-7393

Sri Dewi Setiawati,dkk. Penerapan Digital Branding bagi Pelaku Usaha Mikro Kecil dan Menengah. Jurnal Sosial Dan Abdimas. Vol 1 Nomor 1 Agustus 2019 (11-17)

Jasri,dkk. Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mikro Kecil Menengah. Iltizam Journal of Shariah Economic Research. Vol 6 Nomor 2 Desember 2022 (212-224)

Tri Mulyaningsih,dkk. Digital Branding Dan Desain Optimalisasi Peningkatan Penjualan Produk UMKM Makanan Tradisional Di Kabupaten Sukoharjo. Jurnal KUAT (Keuangan Umum dan Akuntansi Terapan). Vol 2 Nomor 2 November 2020 (125-130)

Abdullah Fahmi,dkk. Peran Website Sebagai Sarana Branding Sekolah Di Masa Pandemi COVID 19. Jurnal Inspirasi Manajemen Pendidikan. Vol 10 Nomor 02 Tahun 2022 (330-340)

Vertic Eridani Budi Darmawan,dkk. Implementasi Digital Branding pada UMKM Bidang Kuliner Di Kota Malang dalam Rangka Akselerasi UMKM Go-Digital. Jurnal JP2T. Vol 3 Nomor 1, April 2022. E-ISSN: 2686-1232

Downloads

Published

2023-08-21

How to Cite

Ma’had Wicaksono, Andrianto Gusti Pradana, Nur Khofifatur Rohma, & Alfin Farhan Ayoga. (2023). Sosialisasi Strategi Digital Branding Melalui Website Spesifik Pada Produk UMKM Kecamatan Sidayu Kabupten Gresik. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(3), 219–225. https://doi.org/10.55606/kreatif.v3i3.2112

Issue

Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara

Section

Articles

License

Copyright (c) 2023 Ma’had Wicaksono, Andrianto Gusti Pradana, Nur Khofifatur Rohma, Alfin Farhan Ayoga

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.