Pemberdayaan UMKM Angkringan Milenial melalui Legalitas Usaha di Desa Cikuya, Kecamatan Banjarharjo, Kabupaten Brebes
DOI:
https://doi.org/10.55606/kreatif.v2i2.688Keywords:
Business Legality, Micro, Small and Medium EnterprisesAbstract
Micro, Small and Medium Enterprises (MSMEs) are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic field. MSMEs that are used as partners in this community service activity are people who are members of industrial houses in Cikuya Village, Brebes Regency. The purpose of this service is to describe the empowerment process through MSMEs and to describe the factors that encourage and hinder community empowerment in the legality of business in micro, small and medium enterprises. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling, training and assistance in managing business legality. Data collection techniques used through interviews, observations, and documentation. The results of this service show that the community empowerment process runs gradually, namely preparation, assessment, implementation, evaluation and termination. The driving factor for community empowerment is the government's support in the form of training programs and resource persons, and the high motivation of the community to make good use of local potential. Meanwhile, the inhibiting factor is science and insight into online marketing techniques that have not been widely developed and lack assistance from related parties in managing business legaility
References
Ansori. (2015). Pemberdayaan Masyarakat Miskin Melalui Usaha Mikro Kecil dan Menengah (Umkm). Paper Knowledge . Toward a Media History of Documents, 3(April), 49–58.
Ariyani, D., Riono, S. B., Sucipto, H., Manajemen, P., & Setiabudi, U. M. (2022). Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual. KREATIF: Jurnal Pengabdian Kepada Masyarakat, 2(3), 100–106.
Dewi, I. K. (2021). Sosialisasi legalitas Usaha Mikro pada UMKM Kopi di Desa Kolowa. Aasu, 1(2), 2.
Dumadi, Ely Supratin, I. D. M. (2020). Pengaruh Informasi Akuntansi Diferensial terhadap Pengambilan Keputusan Manajer (Studi Empiris pada Perusahaan Manufaktur di Kabupaten Brebes). Journal of Accounting and Finance (JACFIN), 1(1), 13–22. http://jurnal.umus.ac.id/index.php/jacfin/article/view/309
Dumadi, Teguh Arifianto, Masrini Dian Utami, I. D. M. (2021). Peningkatan Pengetahuan Mengenai Manfaat Pelabelan pada Kemasan Produksi Nugget Telor Asin. JAMU : Jurnal Abdi Masyarakat UMUS, 2(01), 65–71. https://doi.org/10.46772/jamu.v1i02.549
Ernitawati, A. Y. M. O. S. B. S. B. R. Y. (2020). Manajemen Tatakelola BUMDES: Mengelola Pemasaran Produk. JAMU : Jurnal Abdi Masyarakat UMUS, 1(1). http://jurnal.umus.ac.id/index.php/jamu/article/view/234/jamu
Fatmawati, R. (2013). Pengaruh Orientasi Pasar, Orientasi Kewirausahaan terhadap Keunggulan Bersaing dan Kinerja Pemasaran. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Kusumaningrum, H., Tyas, D. W., & Kusumawati, P. (2022). Angkringan Kopi Joss Sebagai Daya Tarik Wisata Gastronomi Kota Yogyakarta Dan Kondisinya Akibat Pandemi Covid-19. Khasanah Ilmu - Jurnal Pariwisata dan Budaya, 13(1), 8–17. https://doi.org/10.31294/khi.v13i1.11317
Marka, M. M., Azis, N., & Alifiana, M. A. (2018). Manajemen Usaha dan Legalitas Usaha. Seminar Nasional Kolaborasi Pengabdian Pada Masyarakat, 22, 185–192.
Masitoh, D. (2017). Pola Makan dan Status Gizi Siswa Program Keahlian Jasa Boga di SMK Negeri 1 Kalasan. E-Journal Student Pendidikan Teknik Boga (S1), 6(6), 13–15. journal.student.uny.ac.id/ojs/index.php/boga/article/view/10203/0%0D
Moh. Toharudin, Robby Setiadi, Slamet Bambang Riono, Syariefful Ikhwan, Wadli, H. F. (2022). Analisis Dampak Pembangunan Kawasan Industri Brebes terhadap Usaha Masyarakat Pesisir di Kabupaten Brebes. Ultras, 56–71.
Murnasih. (2013). Optimalisasi Peran Perguruan Tinggi dalam Pemberdayaan Umkm Melalui Kerjasama Joint Venture Profit Sharing. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Nuroksi Apipah, Dumadi, S. B. R. (2022). Edukasi Penetapan Harga Jual bagi Pelaku UMKM Harum Manis Desa Parereja, Brebes. 1(3), 1–10.
Permana, A., Yono, R. R., Ubaedillah, U., & Sucipto, H. (2021). Penyuluhan dan Pelatihan Pemanfaatan E-Commerce di Desa Cikakak Kecamatan Banjarharjo. JAMU : Jurnal Abdi Masyarakat UMUS, 2(01), 59–64. https://doi.org/10.46772/jamu.v1i02.547
Ridwan, I. M., Fauzi, A., Aisyah, I., Susilawati, & Sofyan, I. (2019). Penerapan Digital Marketing Sebagai Peningkatan Pemasaran Pada UKM Warung Angkringan “WAGE” Bandung. Jurnal Pengabdian Kepada Masyarakat, 2(1), 137–142. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
Roni, Andi Yulianto, M. (2021). Dampak Dana Bantuan Sosial Pandemi Covid-19 Terhadap Pemenuhan Ekonomi Masyarakat di Kecamatan Banjarharjo Kab. Brebes. Jurnal Ilmu Manajemen, Ekonoi dan Kewirausahaan, 1(2).
Sancoko, A. H., & Rahmawati, V. (2019). Membangun Strategi Pemasaran Umkm Kuliner Kajian Fenomenologi Angkringan di Surabaya. Jurnal Keuangan dan Bisnis, 17(2), 96. https://doi.org/10.32524/jkb.v17i2.579
Titi Rahmawati, N. A. (2021). Consumer Behavior In Industrial Era 4 . 0 to Avoid Market Failure. Jurnal Bisnis dan Akuntansi, 23(1), 1–12.
Warpuah, Dwi Harini, S. Ba. R. (2022). Analisis Faktor Yang Mempengaruhi Pendapatan UMKM pada Masa Pandemi Covid-19 (Studi Kasus Pada UMKM Kluban di Banjaratma). Jurnal Akuntansi dan Bisnis (Akuntansi), 2(1), 49–57. http://journal.politeknik-pratama.ac.id/index.php/JIAB/article/view/154
Yulianto, A., Setiabudi, R., & Premana, A. (2022). Pelatihan Pemasaran Produk UMKM “Remojong” Berbasis Internet di Kabupaten Brebes. Budimas: Jurnal Pengabdian Masyarakat, 4(2).
