Pengembangan Pasar Malam di Cifest Cikarang: Sinergi Zona Industri, Perumahan, dan Daerah Pemukiman Untuk Kepuasan Pelanggan dan Keuntungan Bisnis
DOI:
https://doi.org/10.55606/optimal.v3i2.1371Keywords:
Night market, Development strategy, Industrial zone, Customer satisfaction, SynergyAbstract
This article discusses the development strategy of the night market at Cifest Cikarang, aimed at strengthening the synergy between the industrial zone, employee housing, and residential areas to improve customer satisfaction and business profits. Night markets have become popular in Indonesia not only as a place to shop but also as a place to relax and interact with others. Additionally, they provide positive impacts on the local economy by increasing traders' income and strengthening the synergy between industrial zones, employee housing, and residential areas. Developing night markets is, therefore, an essential strategy for the government and business actors.
The authors review the literature on night markets and found that developing night markets in industrial zones can increase the attractiveness of the area for employees and the general public. Night markets can become an alternative place for shopping and relaxation different from conventional shopping centers. Additionally, night markets can strengthen the synergy between employees and the local community, providing access to high-quality and varied local products. However, businesses must consider factors affecting customer satisfaction such as product quality, availability, affordability, and adequate facilities when developing night markets.
The authors conclude that in developing the night market at Cifest Cikarang, businesses must consider the characteristics of the industrial zone and employee housing surrounding it. Developing a night market that strengthens the synergy between industrial zones, employee housing, and residential areas can improve customer satisfaction and business profits. Moreover, businesses must consider factors such as product quality, price, and adequate facilities when designing an effective development strategy.
References
Astutik, S. A. P. (2022). Kehidupan sosial ekonomi pedagang pasar tradisional pada masa PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat) di Pasar Babat Kecamatan Babat Kabupaten Lamongan ditinjau dari teori Struktural Fungsional Agil-Talcott Parsons. UIN Sunan Ampel Surabaya.
Bajera, D., & Nurjani, B. N. P. S. (n.d.). Implementasi Teori Asiatica Euphoria McGee Dalam Pengembangan Zona Industri.
Kusumadinata, F. H. (2021). Dinamika Kolaborasi Komunitas Pelaku dalam Keberlangsungan Praktik Budaya Pasar Malam Komidi Puter di Peri-Urban Jabodetabek. JSRW (Jurnal Senirupa Warna), 9(1), 33–48.
Lubis, K. W. (2019). Pengaruh Kualitas Layanan dan Harga Terhadap Kepuasan Pelanggan pada PT. Jetindo Nagasakti Trans Ekspress (J dan T) Medan. Universitas Medan Area.
Lumanaw, N. (2018). Pengembangan Makanan Tradisional Bali pada Pasar Malam di Pasar Sindu, Sanur, Bali. Jurnal Ilmiah Hospitality Management, 9(1), 83–92.
Prihatminingtyas, B. (2019). Etika bisnis suatu pendekatan dan aplikasinya terhadap stakeholders. Malang: IRDH.
Raharjo, T. W. (2019). Penguatan Strategi Pemasaran dan Daya Saing UMKM Berbasis Kemitraan Desa Wisata. Jakad Media Publishing.
Sahban, M. A., & SE, M. M. (2018). Kolaborasi Pembangunan Ekonomi di Negara Berkembang (Vol. 1). Sah Media.
Sutrisnawati, N. K., Purwahita, A. A. A. R. M., Saskara, I. K., Putri, A. A. S. A. S., & Wardhana, P. B. W. (2021). Strategi Pengembangan Pasar Tradisional sebagai Daya Tarik Wisata di Kota Denpasar Bali: Study Kasus Pasar Kumbasari. Jurnal Kajian Dan Terapan Pariwisata, 2(1), 37–46.
Zevi, I. (2018). Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Produk Pada Pt. Proderma Sukses Mandiri. Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta.
