Pendampingan Pembuatan Basreng Dalam Meningkatkan Pendapatan Masyarakat di Lembang Pitung Penanian

Authors

  • Jens B Marewa Universitas Kristen Indonesia Toraja
  • Elim Febrianty Bintan Universitas Kristen Indonesia Toraja
  • Sumardianto Ishak Masiku Universitas Kristen Indonesia Toraja

DOI:

https://doi.org/10.55606/optimal.v1i2.2901

Keywords:

Community Empowerment, Basreng, Product Packaging, Marketing

Abstract

Community Service Activities are carried out to strengthen community capacity and empowerment. This service activity aims to enable PKK Lembang Pitung Penanian women to produce a variety of Basreng products. This service uses a mentoring method, consisting of four mentoring activities, namely assistance in making Basreng products, product packaging, improving product quality, using tools and expanding marketing. The output of this assistance activity is the existence of varied products, applied product packaging designs, the use of quality raw materials, the use of sales displays to make them more attractive and mapping market expansion through opening new areas. The result of this activity is business development through measurable, controlled and coordinated market expansion

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Published

2021-06-30

How to Cite

Jens B Marewa, Elim Febrianty Bintan, & Sumardianto Ishak Masiku. (2021). Pendampingan Pembuatan Basreng Dalam Meningkatkan Pendapatan Masyarakat di Lembang Pitung Penanian. OPTIMAL Jurnal Ekonomi Dan Manajemen, 1(2), 37–42. https://doi.org/10.55606/optimal.v1i2.2901