Inka Sabila Juliamida et al. 2023. The Phenomenon Of Interactive Marketing Of "Skintific" Products Through Social Media And Influencers On Gen Z And Gen Y. OPTIMAL Jurnal Ekonomi dan Manajemen. 4, 1 (Dec. 2023), 150–157. DOI:https://doi.org/10.55606/optimal.v4i1.2625.