Analisis Sentimen Ulasan Pada Aplikasi E-Commerce Shopee Dengan Menggunakan Algoritma Naïve Bayes

Abstract

Every year, the e-commerce industry in Indonesia grows and develops at a rapid pace. In Indonesia, many online marketplaces have sprung up, including Tokopedia, Lazada, and Shopee. People are very interested in all e-commerce companies because they are hassle-free and instant. Among the most famous is Shopee, which offers a wide range of services and also presents a ratings and reviews column. This feature allows users to express their feelings about Shopee. Based on the information gathered from previous user comments, consumers can use these ratings to identify and trust both excellent and negative recommendations of the app they want to use. Sentiment analysis results include both favorable and negative user reviews by scoring, classifying, and filtering viewpoints to help businesses or users. The author uses the naïve bayes algorithm in this research. The Naïve Bayes Classifier approach will be used in this research to perform sentiment classification. The author then uses associations between frequently discussed word terms or themes that are related to each other for the extraction and exploration process, as well as descriptive statistics. Naïve Bayes Classifier is a binary classification technique that applies Bayesian principles with a strong assumption of independence, utilizing simple statistical probabilities.