Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19

Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Aurora Elise Putriku

doi:10.55606/sscj-amik.v2i3.3161

Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19

Authors

Sepania Tiarasi Lumban Tobing Universitas Negeri Medan
Linsa Febby Br Barus Universitas Negeri Medan
Junedi Sugianto Pakpahan Universitas Negeri Medan
Lenti Susanna Saragih Universitas Negeri Medan
Aurora Elise Putriku Universitas Negeri Medan

DOI:

https://doi.org/10.55606/sscj-amik.v2i3.3161

Keywords:

organizational behavior, strategic management, Mc Donald

Abstract

The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in order to be able to improve and adapt again from the pandemic to endemic transition. So that when it enters the new normal era, of course there are still people who are still carried away by the habit of eating Ria from various online applications. Seeing this phenomenon, McDonald's tries to design various strategies through innovation in organizational behavior and management support to adapt back after the pandemic

References

Databoks. (2022, July 26). Restoran cepat saji paling populer di Indonesia pada 2022, siapa teratas? Retrieved from https://databoks.katadata.co.id/datapublish/2022/07/26/restoran-cepat-saji-paling-populer-di-indonesia-pada-2022-siapa-teratas

Farid, R. (2017). Kajian strategi branding clothing UNKL347. Wimba, Jurnal Komunikasi Visual & Multimedia, 8(1), 59-81.

Indonesia Baik. (n.d.). Kebal resesi, ekonomi RI meroket 5,44%. Retrieved from https://indonesiabaik.id/infografis/kebal-resesi-ekonomi-ri-meroket-544

Krisvianti, S., & Triastuti, E. (2020). Facebook group types and posts: Indonesian women free themselves from domestic violence. SEARCH Journal of Media and Communication Research, 12(3).

Mahmud, B. (2020). Kekerasan verbal pada anak. AN-NISA: Jurnal Studi Gender Dan Anak, 12(2), 689–694.

Mulyantomo, E., Sulistyawati, A. I., Triyani, D., & Saifudin, S. (2022). Pelatihan online marketing dalam upaya peningkatan omset pada pelaku UMKM di Kelurahan Purwoyoso Kecamatan Ngalian Semarang. TEMATIK, 4(1).

Nurcholis, M., Hakimah, E. N., & Muslih, B. (2022). Studi fenomenologi: Efektivitas co-branding dan fanatisme sebagai strategi pemasaran McDonald’s pada BTS meal (Doctoral dissertation, Universitas Nusantara PGRI Kediri).

Prasetyo, B. D., & Febriani, N. S. (2020). Strategi branding: Teori dan perspektif komunikasi dalam bisnis. Universitas Brawijaya Press.

Taufan, M. (2019). McDonald's sebagai aktor pembentuk fast food branding ala Amerika di Indonesia.

Downloads

Published

2024-05-22

How to Cite

Sepania Tiarasi Lumban Tobing, Linsa Febby Br Barus, Junedi Sugianto Pakpahan, Lenti Susanna Saragih, & Aurora Elise Putriku. (2024). Perilaku Konsumen Dan Manajemen Strategi Mcdonald’s Pasca Pandemi Covid 19. Student Scientific Creativity Journal, 2(3), 65–76. https://doi.org/10.55606/sscj-amik.v2i3.3161