Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang

Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro

doi:10.55606/sscj-amik.v2i4.3559

Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang

Authors

Lidya Mutiara Hutasoit Universitas Negeri Medan
Lenti Susanna Saragih Universitas Negeri Medan
Dany Ajar Baskoro Universitas Negeri Medan

DOI:

https://doi.org/10.55606/sscj-amik.v2i4.3559

Keywords:

Marketing Communications, Business Success, Seroja Perawang Grocery Store

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.

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Published

2024-06-17

How to Cite

Lidya Mutiara Hutasoit, Lenti Susanna Saragih, & Dany Ajar Baskoro. (2024). Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang. Student Scientific Creativity Journal, 2(4), 188–192. https://doi.org/10.55606/sscj-amik.v2i4.3559